The role of personality congruence, perceived quality and prestige on ready-to-wear brand loyalty
İrem Erdoğmuş and Işıl Büdeyri-Turan
Year of publication: |
2012
|
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Authors: | Erdoğmuş, İrem ; Büdeyri-Turan, Işıl |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 16.2012, 4, p. 399-417
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Subject: | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Bekleidung | Clothing | Altersgruppe | Age group | Türkei | Turkey |
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