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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~language:"eng"
~language:"spa"
~person:"Lee, Hyun-hwa"
~subject:"Consumer behaviour"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Bibliographie enthalten"
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Consumer behaviour
Konsumentenverhalten
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Bekleidung
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Brand extension
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Lee, Hyun-hwa
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5
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Journal of fashion marketing and management
Journal of hospitality marketing & management
International journal of consumer studies
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of marketing channels : ... distribution systems, strategy, and management
2
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ECONIS (ZBW)
3
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1
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
2
Young Generation Y consumers' perceptions of sustainability in the apparel industry
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 477-491
Persistent link: https://www.econbiz.de/10009667804
Saved in:
3
The effects of shopping orientations on consumers' satisfaction with product search and purchases in a multi-channel environment
Lee, Hyun-hwa
;
Kim, Jihyun
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10003737171
Saved in:
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