Sustainable brand extensions of fast fashion retailers
Year of publication: |
2015
|
---|---|
Authors: | Hill, Jessica ; Lee, Hyun-hwa |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 19.2015, 2, p. 205-222
|
Subject: | Brand extension | Generation Y | Brand fit | Cause-fit | Extension evaluation | Fast fashion | Markenführung | Brand management | Mode | Fashion | Markentransfer | Textilhandel | Textile distribution | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Trend |
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