//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Kwak, Hyokjin"
~subject:"Preis"
~subject:"consumer–brand relationship norms"
~subject:"social withdrawal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Preis
consumer–brand relationship norms
social withdrawal
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Relationship marketing
2
brand anthropomorphization
2
Gerechtigkeit
1
Justice
1
Marketing management
1
Marketingmanagement
1
Preismanagement
1
Price
1
Pricing strategy
1
Social Web
1
Social web
1
USA
1
United States
1
agency–communion orientation
1
interaction-oriented brands
1
price fairness
1
social crowdedness
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kwak, Hyokjin
Puzakova, Marina
2
Rocereto, Joseph F.
1
Published in...
All
Journal of fashion marketing and management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
2
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->