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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing communications"
~subject:"Customer integration"
~subject:"Markenimage"
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Search: subject_exact:"Markenloyalität"
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Customer integration
Markenimage
Beziehungsmarketing
8
Brand loyalty
8
Brand management
8
Markenführung
8
Markentreue
8
Relationship marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand
6
Markenartikel
6
Brand image
4
brand loyalty
4
Internet marketing
3
Online-Marketing
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Social Web
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Social web
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Customer satisfaction
2
Emotion
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Fashion
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Viral marketing
2
Virales Marketing
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Brand architecture
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Brand attitude
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Brand love
1
Brand prestige
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Brand tribalism
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Brand user imagery congruence
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Confidence
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Consumer engagement
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Corporate branding
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Customer brand engagement
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Customer retention
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E-commerce
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Bayraktaroğlu, Gül
1
Block, Martin P.
1
Bıçakcıoğlu, Nilay
1
Coelho, Pedro Simões
1
Esmaeilpour, Fariba
1
Molina-Prados, Aida
1
Muñoz-Leiva, Francisco
1
Prados-Peña, M. Belén
1
Rita, Paulo
1
Santos, Zélia Raposo
1
Schultz, Don E.
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İpek, İlayda
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Journal of fashion marketing and management
Journal of marketing communications
Journal of retailing and consumer services
20
The journal of product & brand management
20
The journal of brand management : an international journal
18
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
10
Customer engagement : contemporary issues and challenges
7
International journal of hospitality management
7
International journal of internet marketing and advertising : IJIMA
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovating for trust
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ECONIS (ZBW)
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1
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
Saved in:
2
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
3
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
4
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
5
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
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