The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Aida Molina-Prados, Francisco Muñoz-Leiva and M. Belén Prados-Peña
Year of publication: |
2022
|
---|---|
Authors: | Molina-Prados, Aida ; Muñoz-Leiva, Francisco ; Prados-Peña, M. Belén |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 26.2022, 3, p. 495-515
|
Subject: | Customer brand engagement | Instagram | Involvement | Self–brand connection | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Kundenintegration | Customer integration |
Saved in:
Online Resource