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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~person:"East, Robert"
~subject:"Consumer behaviour"
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Journal of fashion marketing and management
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Psychology & marketing
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Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert
;
Uncles, Mark D.
;
Lomax, Wendy
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
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