Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
Robert East; Mark D. Uncles; Wendy Lomax
| Year of publication: |
2014
|
|---|---|
| Authors: | East, Robert ; Uncles, Mark D. ; Lomax, Wendy |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 7/8, p. 786-801
|
| Subject: | word of mouth | WOM | purchase decisions | social influence | age | older | consumers | sex | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010375794