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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of retailing"
~person:"Neslin, Scott A."
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Consumer behaviour
5
Konsumentenverhalten
5
Distribution channel
3
Vertriebsweg
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Sales promotion
2
Verkaufsförderung
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
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Neslin, Scott A.
Grewal, Dhruv
15
Dhar, Ravi
12
Dahl, Darren W.
8
Patrick, Vanessa M.
8
Campo, Katia
7
Gijsbrechts, Els
7
Inman, J. Jeffrey
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Kumar, V.
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Lennon, Sharron J.
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5
Blut, Markus
5
Burton, Scot
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Chen, Yuxin
5
Hagtvedt, Henrik
5
Heerde, Harald J. van
5
Kahn, Barbara E.
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LeBoeuf, Robyn A.
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Ratchford, Brian Thomas
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Thomas, Manoj
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Zhao, Min
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Amir, On
4
Bagozzi, Richard P.
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Journal of fashion marketing and management
Journal of marketing research : JMR
Journal of retailing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
2
MSI reports : working paper series
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
A reader in marketing communications
1
Foundations and trends in marketing : FTMKT
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
5
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1
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
2
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
3
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
4
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
5
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
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