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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Theorie und Forschung"
~person:"Anning-Dorson, Thomas"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Bekleidung"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Green clothing"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Bekleidung
Beziehungsmarketing
Celebrity
Green clothing
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Konsumentenverhalten
Theorie
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7
Marketing management
7
Marketingmanagement
7
Marketing
6
Theory
6
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3
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3
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Clothing
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Clothing industry
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Consumer goods marketing
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Customer analysis
1
Customer behavioural engagement
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Anning-Dorson, Thomas
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Gierl, Heribert
8
Bruhn, Manfred
7
Swoboda, Bernhard
6
Walsh, Gianfranco
6
Bauer, Hans H.
5
Homburg, Christian
5
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4
Herrmann, Andreas
4
Schramm-Klein, Hanna
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Gröppel-Klein, Andrea
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Kim, Jieun
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2
Bayón, Tomás
2
Ebster, Claus
2
Eggert, Andreas
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Frenzel, Tobias
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Fürst, Andreas
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Georgi, Dominik
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Germelmann, Claas Christian
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Hodges, Nancy
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Lee, Hyun-hwa
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Journal of fashion marketing and management
Marketing : ZFP ; journal of research and management
Theorie und Forschung
Schriftenreihe Marketing, Management
27
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
5
Psychology & marketing
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
Springer eBook Collection / Business and Economics
2
Zeitschrift für Energiewirtschaft : ZfE
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Emerald insight
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
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ECONIS (ZBW)
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1
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
2
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
3
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
4
Reiseverkaufsfernsehen als neuer Distributionskanal im Tourismus : Analyse des Zuschauerverhaltens und Marketingimplikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Adam, David L.
; …
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10002043744
Saved in:
5
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
6
Grundzüge der MarketingKoordinationsplanung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000813920
Saved in:
7
Grundzüge der Produkt- und Programm-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828338
Saved in:
8
Grundzüge der Distributions- und Verkaufs-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828734
Saved in:
9
E-commerce-relevante Verhaltensmuster als Herausforderung für das
Marketing
: dargestellt am Beispiel der Musikwirtschaft
Walsh, Gianfranco
;
Frenzel, Tobias
;
Wiedmann, Klaus-Peter
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
3
,
pp. 207-223
Persistent link: https://www.econbiz.de/10001696520
Saved in:
10
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
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