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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Customer integration"
~subject:"Markenimage"
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Search: subject_exact:"Markenloyalität"
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Customer integration
Markenimage
Brand loyalty
12
Markentreue
12
Beziehungsmarketing
10
Brand management
10
Markenführung
10
Relationship marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Brand
7
Markenartikel
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Brand image
4
Customer satisfaction
3
Internet marketing
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Kundenzufriedenheit
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Online-Marketing
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Emotion
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Fashion
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Luxury goods
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Online-Handel
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Brand architecture
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Brand attitude
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Brand user imagery congruence
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Customer brand engagement
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Cleff, Thomas
1
Esmaeilpour, Fariba
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Mathews, Jose
1
Molina-Prados, Aida
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Muñoz-Leiva, Francisco
1
Pattanayak, J. K.
1
Prados-Peña, M. Belén
1
Singh, Pankaj Kumar
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Walter, Nadine
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Xie, Jing
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Journal of fashion marketing and management
The IUP journal of brand management : IJBRM
Journal of retailing and consumer services
20
The journal of product & brand management
20
The journal of brand management : an international journal
18
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
10
Customer engagement : contemporary issues and challenges
7
International journal of hospitality management
7
International journal of internet marketing and advertising : IJIMA
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The journal of business & industrial marketing
3
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
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Innovating for trust
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ECONIS (ZBW)
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1
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
Saved in:
2
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
3
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
4
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
5
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
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