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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Theorie und Forschung"
~person:"Khare, Arpita"
~person:"Lee, Hyun-hwa"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Green clothing"
~subject:"Implicit measurement"
~subject:"Theorie"
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B-to-B-Marketing
Beziehungsmarketing
Celebrity
Green clothing
Implicit measurement
Theorie
Marketing
8
Consumer behaviour
4
Konsumentenverhalten
4
Theory
4
Marketing management
3
Marketingmanagement
3
Absatzweg
2
Bekleidung
2
Brand extension
2
Brand management
2
Clothing
2
Distribution <Physische Distribution>
2
Fashion
2
Handel
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Markentransfer
2
Mode
2
Advertising
1
Bekleidungsindustrie
1
Brand fit
1
Brand image
1
Cause-fit
1
Celebrity endorsement
1
Celebrity-Werbung
1
Clothing industry
1
Distribution channel
1
Einzelhandel
1
Environmental consciousness
1
Extension evaluation
1
Fast fashion
1
Generation Y
1
Gesellschaft
1
Green attitudes
1
Green clothing involvement
1
Green clothing purchase behavior
1
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German
4
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2
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Khare, Arpita
Lee, Hyun-hwa
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Kang, Ju-Young M.
2
Kim, Jieun
2
Arroyo-Cañada, Francisco-Javier
1
Baier, Daniel
1
Bailey, Lauren R.
1
Bakış, Selen
1
Behrens, Stefan
1
Binninger, Franz-Michael
1
Bodenbach, Bernd F.
1
Bradshaw, Amanda S.
1
Büdeyri-Turan, Işıl
1
Cantoni, Lorenzo
1
Carduck, Juliane
1
Chakraborty, Swagata
1
Chotekorakul, Warin
1
Clark, Ronald A.
1
Cretul, Matthew
1
Damm-Volk, Kristina
1
Decker, Reinhold
1
Dietl, Wolfgang
1
Erdoğmuş, İrem
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Flynn, Leisa Reinecke
1
Geissinger, Andrea
1
Goel, Suhsma
1
Goldsmith, Roland
1
Ha, Sejin
1
Han, Jinhee
1
Hennigs, Nadine
1
Hillenbrand, Gerold
1
Hsu, Li-Chun
1
Hui, Chi-leung
1
Ismail, Ahmed Regeh
1
Kader, Mohammad Shahidul
1
Kim, Jae-eun
1
Kim, Seeun
1
Kincade, Doris H.
1
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Published in...
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Journal of fashion marketing and management
Theorie und Forschung
Schriftenreihe Marketing, Management
20
SAGE library in marketing
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of international consumer marketing
4
Review of marketing research
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Marketing : ZFP ; journal of research and management
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
International journal of electronic marketing and retailing : IJEMR
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Psychology & marketing
2
Springer eBook Collection / Business and Economics
2
The journal of brand management : an international journal
2
Zeitschrift für Energiewirtschaft : ZfE
2
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Emerald insight
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of Indian culture and business management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics systems and management
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of marketing analytics : JMA
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
6
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1
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
2
Grundzüge der MarketingKoordinationsplanung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000813920
Saved in:
3
Grundzüge der Produkt- und Programm-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828338
Saved in:
4
Grundzüge der Distributions- und Verkaufs-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828734
Saved in:
5
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
6
Marketing
in Stichworten
Pepels, Werner
-
1990
Persistent link: https://www.econbiz.de/10008901387
Saved in:
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