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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Tourism management : research, policies, practice"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Kwon, Wi-suk"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Bekleidung
3
Clothing
3
Konsumentenverhalten
3
Brand image
2
Markenimage
2
Brand management
1
Brand personality
1
Distribution channel
1
Einzelhandel
1
Elderly people
1
Frauen
1
Image congruence
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Markenführung
1
Multichannel retailers
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Online retailing
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Online-Handel
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Patronage intention
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Perceived fit
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Personality psychology
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Persönlichkeitspsychologie
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Retail trade
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USA
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Vertriebsweg
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Kwon, Wi-suk
Phau, Ian
8
Gursoy, Dogan
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Lennon, Sharron J.
7
Han, Heesup
6
Park, Sangwon
6
Taheri, Babak
6
Chattaraman, Veena
4
Johnson, Kim K. P.
4
Khare, Arpita
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Lee, Yuri
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Nicolau, Juan L.
4
Nicolau, Juan Luis
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Okumus, Fevzi
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Sadachar, Amrut
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Su, LuJun
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Yan, Ruoh-nan
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Choi, Dooyoung
3
Choo, Ho Jung
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Costa, Marconi Freitas da
3
Filieri, Raffaele
3
Fu, Xiaoxiao
3
Hodges, Nancy
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Huang, Yinghua
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Hwang, Jinsoo
3
Jain, Sheetal
3
Kim, HaeJung
3
Kim, Hyunsook
3
Kim, Jieun
3
Kim, Minjeong
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Kinley, Tammy R.
3
Lee, Choong-Ki
3
Lee, Ha Kyung
3
Lee, Hyun-hwa
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Leung, Wilson Ka-shing
3
Lv, Xingyang
3
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Journal of fashion marketing and management
Tourism management : research, policies, practice
Journal of electronic commerce research : JECR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
Journal of global fashion marketing : JGfM
1
The journal of brand management : an international journal
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ECONIS (ZBW)
3
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E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
2
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009232520
Saved in:
3
The influence of prior experience and age on mature consumers's perceptions and intentions of internet apparel shopping
Kwon, Wi-suk
;
Noh, Mijeong
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 335-349
Persistent link: https://www.econbiz.de/10008654373
Saved in:
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