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~isPartOf:"Journal of fashion marketing and management"
~person:"Esmaeilpour, Fariba"
~person:"Molina-Prados, Aida"
~subject:"Brand loyalty"
~subject:"Konsumentenverhalten"
~subject:"Markenarchitektur"
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Brand loyalty
Konsumentenverhalten
Markenarchitektur
Beziehungsmarketing
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Generation Y
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Instagram
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Esmaeilpour, Fariba
Molina-Prados, Aida
Arroyo-Cañada, Francisco-Javier
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Prados-Peña, M. Belén
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Sanchez Torres, Javier A.
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Journal of fashion marketing and management
Asia Pacific journal of marketing and logistics
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The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
Saved in:
2
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
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