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~isPartOf:"Journal of fashion marketing and management"
~person:"Khare, Arpita"
~person:"Lennon, Sharron J."
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
4
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4
Bekleidungsindustrie
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Bibliometrics
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Brand extension
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Khare, Arpita
Lennon, Sharron J.
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Phau, Ian
5
Kim, Jieun
3
Choo, Ho Jung
2
Hodges, Nancy
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Jin, Byoungho
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Kang, Ju-Young M.
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Journal of fashion marketing and management
Schriftenreihe Marketing, Management
43
Arbeitspapier / Institut für Marketing, Universität Mannheim
22
Review of marketing research
16
Theorie und Forschung
12
Theorie und Forschung / Wirtschaftswissenschaften
12
Legends in marketing
9
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
8
International Marketing Review
8
Schriftenreihe Marketing Management
8
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of business research : JBR
7
Marketing : ZFP ; journal of research and management
7
SAGE library in marketing
7
The journal of brand management : an international journal
6
Vertriebsleiterhandbuch : Erfolge im Verkauf planen und steuern
6
Journal of international consumer marketing
5
Organisation und praktische Anwendung
5
Psychology & marketing
5
Grundlagen des After Sales Marketing
4
Marketing intelligence & planning
4
Review of Marketing Research Ser.
4
Springer eBook Collection / Business and Economics
4
Dtv
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Management Know-how
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
New business line / Marketing
3
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
3
Schriftenreihe Marketing-Management
3
SpringerLink / Bücher
3
Arbeitspapier Nr. ... der Forschungsgruppe Integriertes Erdgas-Marketing
2
Beiträge der Fachhochschule für Wirtschaft
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
2
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ECONIS (ZBW)
4
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1
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
2
Fashion/clothing research : an analysis of three journals
Johnson, Kim K. P.
;
Lennon, Sharron J.
;
Mun, Jung Mee
; …
- In:
Journal of fashion marketing and management
19
(
2015
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011299775
Saved in:
3
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
4
Online visual merchandising (VMD) of apparel web sites
Ha, Young
;
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
11
(
2007
)
4
,
pp. 477-493
Persistent link: https://www.econbiz.de/10003736072
Saved in:
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