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~isPartOf:"Journal of fashion marketing and management"
~person:"Robinson, Tammy"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Brand image
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Consumer behaviour
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Product counterfeiting
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Robinson, Tammy
Phau, Ian
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Luxury perceptions : luxury brand vs counterfeit for young US female consumers
Doss, Farrell
;
Robinson, Tammy
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 424-439
Persistent link: https://www.econbiz.de/10010198001
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2
Pre-purchase alternative evaluation : prestige and imitation fashion products
Robinson, Tammy
;
Doss, Farrell
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 278-290
Persistent link: https://www.econbiz.de/10009268761
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