Luxury perceptions : luxury brand vs counterfeit for young US female consumers
Year of publication: |
2013
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Authors: | Doss, Farrell ; Robinson, Tammy |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 17.2013, 4, p. 424-439
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Subject: | Perceptions | Counterfeit brand | Luxury brand | Perceived conspicuousness | Perceived uniqueness | Semantic differential scale | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Markenartikel | Brand | Wahrnehmung | Perception | Markenimage | Brand image | Markenführung | Brand management |
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