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~isPartOf:"Journal of fashion marketing and management"
~person:"Straker, Karla"
~subject:"Online-Marketing"
~subject:"Strategisches Management"
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Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
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