Emotionally engaging customers in the digital age : the case study of "Burberry love"
Karla Straker and Cara Wrigley
| Year of publication: |
2016
|
|---|---|
| Authors: | Straker, Karla ; Wrigley, Cara |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 20.2016, 3, p. 276-299
|
| Subject: | Digital channels | Customer relationships | Design and emotion | Digital behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-10-2015-0077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011594906