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~isPartOf:"Journal of fashion marketing and management"
~subject:"China"
~subject:"Markenführung"
~subject:"United States"
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China
Markenführung
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Consumer behaviour
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Cosmetics
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Brand image
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Customer satisfaction
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Guthrie, Michelle
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Hauck, William
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Journal of fashion marketing and management
Journal of consumer behaviour : an international research review
3
Cases on branding strategies and product development : successes and pitfalls
2
Feminist economics
2
Gender, China and the World Trade Organization : essays from feminist economics
2
The journal of brand management : an international journal
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Working paper series / Ipag Business School : working paper
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Young consumers : insight and ideas for responsible marketers
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Asia Pacific journal of marketing and logistics
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Brands : interdisciplinary perspectives
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Business & society
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Department of Management, Università Ca' Foscari Venezia Working Paper
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Digital strategies in a global market : navigating the Fourth Industrial Revolution
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Econometric reviews
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European Working Group 'Multiple Criteria Decision Aiding' Series
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and emerging markets : IJBEM
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International journal of business and globalisation : IJBG
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International journal of logistics : research and applications
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International journal of quality & reliability management
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International journal of services technology and management
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Journal of Asian finance, economics and business : JAFEB
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Journal of Islamic marketing
1
Journal of Islamic marketing : JIMA
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Journal of euromarketing
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Journal of global marketing
1
Journal of human resources : JHR
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Journal of international consumer marketing
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Journal of international management
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Journal of labor research
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Journal of retailing and consumer services
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Journal of science and technology policy management : JSTPC
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
1
Testimonial advertising in the American marketplace : emulation, identity, community
1
The international review of retail, distribution and consumer research
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The effects of ethical framing on consumer price perceptions
Stanforth, Nancy
;
Hauck, William
- In:
Journal of fashion marketing and management
14
(
2010
)
4
,
pp. 615-623
Persistent link: https://www.econbiz.de/10008699345
Saved in:
2
The effects of facial image and cosmetic usage on perceptions of brand personality
Guthrie, Michelle
;
Kim, Hye-Shin
;
Jung, Jaehee
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 164-181
Persistent link: https://www.econbiz.de/10003737150
Saved in:
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