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~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Services marketing quarterly"
~subject:"Brand management"
~subject:"bank marketing"
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Journal of financial services marketing : JFSM
Services marketing quarterly
Handbuch Kommunikationsmanagement
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Developing digital marketing : relationship perspectives
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
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Wertmanagement in Banken : Festschrift zum 65. Geburtstag von Guido Eilenberger
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Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
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2
An analysis of financial services brand marks
Miller, Darryl W.
;
Foust, Jacque E.
;
Kilic, Ozcan
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10003470339
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