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~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Employee retention"
~subject:"Personal banking"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Subject
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Brand image
Employee retention
Personal banking
Beziehungsmarketing
181
Relationship marketing
181
Consumer behaviour
120
Konsumentenverhalten
120
Brand management
101
Markenführung
101
Markenimage
82
Brand
68
Markenartikel
68
Customer satisfaction
33
Kundenzufriedenheit
33
Social Web
33
Social web
33
Brand loyalty
32
Markentreue
25
Internet marketing
24
Online-Marketing
24
Financial services
21
Finanzdienstleistung
21
Bank
17
Confidence
17
Emotion
17
Vertrauen
17
Customer integration
14
Customer value
14
Dienstleistungsqualität
14
Kundenintegration
14
Kundenwert
14
Service quality
14
Social media
14
Marketing management
12
Marketingmanagement
12
Viral marketing
12
Virales Marketing
12
Brand love
10
Privatkundengeschäft
10
Bank marketing
9
Bankmarketing
9
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Undetermined
63
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2
Type of publication
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Article
94
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
94
Case study
1
Fallstudie
1
Language
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English
94
Author
All
Guzman, Francisco
5
Broyles, S. Allen
2
Durkin, Mark
2
Fetscherin, Marc
2
Kennedy, Eric
2
Leingpibul, Thaweephan
2
Veloutsou, Cleopatra
2
Vera, Jorge
2
Wallace, Elaine
2
Allaway, Arthur W.
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Aspara, Jaakko
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Basu, Meheli
1
Baudry, Damien
1
Baumgarth, Carsten
1
Becerra, Enrique P.
1
Behi, Azza Temessek
1
Behnke, Carolin
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Bilgin, Pinar
1
Bilgram, Volker
1
Billore, Aditya
1
Boateng, Sheena Lovia
1
Bondesson, Niklas Vestman
1
Boulanger, Michèle
1
Bozkurt, Sıddık
1
Breazeale, Mike
1
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Published in...
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Journal of financial services marketing : JFSM
The journal of product & brand management
Journal of business research : JBR
110
Journal of retailing and consumer services
82
The journal of brand management : an international journal
70
International journal of hospitality management
44
Asia Pacific journal of marketing and logistics
32
Cogent business & management
28
The international journal of bank marketing : IJBM
27
Psychology & marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of travel and tourism marketing
25
European journal of marketing : EJM
23
Marketing intelligence & planning
23
Journal of hospitality marketing & management
21
Journal of strategic marketing
21
International journal of internet marketing and advertising : IJIMA
18
The journal of services marketing
18
International journal of contemporary hospitality management
16
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
The journal of business & industrial marketing
14
Global business review
13
Journal of marketing communications
13
Journal of service management
13
The service industries journal
13
Journal of business ethics : JOBE
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
European journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
The international review of retail, distribution and consumer research
10
Die Bank
9
European research studies
9
International review on public and non-profit marketing
9
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Source
All
ECONIS (ZBW)
94
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94
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date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
3
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
4
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
5
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
6
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
7
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
8
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
9
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
10
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
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