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~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing communications"
~person:"Dodoo, Naa Amponsah"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbewirkung
3
Advertising
2
Werbung
2
Brand image
1
Control perceptions
1
Customer satisfaction
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Emotion
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Internet marketing
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Markenimage
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advertising avoidance
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advertising effectiveness
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consumer behavior
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consumer responses
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emotional response
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life satisfaction
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message strategy
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nostalgic advertising
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product choice
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Dodoo, Naa Amponsah
Muehling, Darrel D.
6
Hansen, Håvard
5
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
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Bellman, Steven
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Chan-Halbrendt, Catherine
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Mattas, Konstadinos A.
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Muralidharan, Sidharth
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Olynk, Nicole J.
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Onozaka, Yuko
3
Pelsmacker, Patrick de
3
Pentina, Iryna
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Phua, Joe
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Rahnama, Hassan
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Spiller, Achim
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Srivastava, R. K.
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Sung, Yongjun
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Varan, Duane
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Zainalabidin Mohamed
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Journal of food products marketing
Journal of marketing communications
Journal of promotion management : JPM
2
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of global marketing
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Journal of promotion management : innovations in planning and applied research
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The journal of product & brand management
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ECONIS (ZBW)
3
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1
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
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2
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
3
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
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