The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ilyoung Ju, Jong Woo Jun, Naa Amposah Dodoo and Jon Morris
| Year of publication: |
June 2017
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|---|---|
| Authors: | Ju, Ilyoung ; Jun, Jong Woo ; Dodoo, Naa Amponsah ; Morris, Jon D. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 4, p. 413-427
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| Subject: | life satisfaction | nostalgic advertising | emotional response | purchase intent | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Emotion | Werbung | Advertising | Werbewirkung | Advertising effects | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Meinung | Opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2015.1051093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011745800