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~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Markenarchitektur"
~type_genre:"Article in journal"
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Consumer behaviour
Markenarchitektur
Konsumentenverhalten
893
Brand management
687
Markenführung
687
Brand image
423
Markenimage
423
Brand
329
Markenartikel
326
Marketing management
197
Marketingmanagement
197
Beziehungsmarketing
196
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196
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142
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140
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125
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96
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96
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87
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Balmer, John M. T.
10
Johnson, Lester W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Merrilees, Bill
6
Michaelidou, Nina
6
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Belk, Russell W.
5
Carlson, Jamie
5
Hansen, Håvard
5
Phau, Ian
5
Veer, Ekant
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Harris, Lloyd C.
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
McKechnie, Sally
4
Miller, Dale
4
Pelsmacker, Patrick de
4
Ross, William T.
4
Sung, Yongjun
4
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4
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4
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3
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3
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3
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3
Butcher, Luke
3
Carrigan, Marylyn
3
Chan-Halbrendt, Catherine
3
Cronin, James
3
Del Giudice, Teresa
3
Dennis, Charles
3
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Global Brand Conference <11., 2016, Bradford>
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Journal of food products marketing
Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
1,989
Journal of retailing and consumer services
1,931
International journal of consumer studies
760
International journal of hospitality management
724
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
402
Asia Pacific journal of marketing and logistics
392
European journal of marketing : EJM
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of retailing
303
Cogent business & management
299
Journal of marketing communications
297
International journal of retail & distribution management
293
Tourism management : research, policies, practice
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Journal of the Academy of Marketing Science
268
International journal of contemporary hospitality management
264
Technological forecasting & social change : an international journal
262
Journal of business ethics : JOBE
261
The journal of services marketing
260
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
246
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
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ECONIS (ZBW)
946
Showing
1
-
10
of
946
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
9
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
10
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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