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~isPartOf:"Journal of general management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Paterson, Douglas"
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Paterson, Douglas
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Journal of general management
The journal of brand management : an international journal
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Corporate identity: Concept, components and contribution
Melewar, T.C.
;
Karaosmanoglu, Elif
;
Paterson, Douglas
- In:
Journal of general management
31
(
2005
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10006606022
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