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~isPartOf:"Journal of general management"
~person:"Balmer, John M. T."
~person:"Homma, Norbert"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Unternehmensphilosophie"
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Corporate culture
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Balmer, John M. T.
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Journal of general management
The journal of brand management : an international journal
7
Einführung Unternehmenskultur : Grundlagen, Perspektiven, Konsequenzen
6
Corporate communications : an international journal
5
European journal of marketing : EJM
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Working paper series / Bradford University School of Management
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ECONIS (ZBW)
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The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.
;
Thomson, Irene
- In:
Journal of general management
34
(
2008/09
)
4
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
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2
Perceived corporate identity/strategy dissonance : triggers and managerial responses
He, Hong-Wei
;
Balmer, John M. T.
- In:
Journal of general management
33
(
2007/08
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10003603249
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