The shared management and ownership of corporate brands : the case of Hilton
Year of publication: |
2009
|
---|---|
Authors: | Balmer, John M. T. ; Thomson, Irene |
Published in: |
Journal of general management. - London : Sage Publications, ISSN 0306-3070, ZDB-ID 188363-X. - Vol. 34.2008/09, 4, p. 15-37
|
Subject: | Hotellerie | Hotel industry | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Markenimage | Brand image | USA | United States |
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