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~isPartOf:"Journal of general management"
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Consumer behaviour
4
Konsumentenverhalten
4
Brand
2
Brand architecture
2
Brand image
2
Brand management
2
Markenarchitektur
2
Markenartikel
2
Markenführung
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Arbeitsverhalten
1
Betriebliche Wertschöpfung
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Brand extension
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Corporate culture
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Corporate reputation
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Customer integration
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Customer value
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Employee retention
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Firmenimage
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Innovation
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Innovation management
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Innovationsmanagement
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Kundenintegration
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Kundenwert
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Licence
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Lizenz
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Markentransfer
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Marketing management
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Marketingmanagement
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OECD countries
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OECD-Staaten
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Ackfeldt, Anna-Lena
1
Chang, Aihwa
1
Chiang, Hsu-hsin
1
Glanfield, Keith
1
Han, Tzu-shian
1
Karantinou, Kalipso
1
Ludewig, Dirk
1
McConville, David
1
Melewar, T. C.
1
Poulis, Konstantinos
1
Sakellariou, Evy
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Journal of general management
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,929
International journal of consumer studies
762
International journal of hospitality management
723
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
534
Working paper / National Bureau of Economic Research, Inc.
446
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
389
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
SpringerLink / Bücher
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of marketing
290
Journal of consumer behaviour : an international research review
285
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
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ECONIS (ZBW)
4
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1
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
2
Managing the global front end of NPD : lessons learned from the FMCG industry
Sakellariou, Evy
;
Karantinou, Kalipso
;
Poulis, Konstantinos
- In:
Journal of general management
39
(
2013/14
)
2
,
pp. 61-81
Persistent link: https://www.econbiz.de/10010373814
Saved in:
3
Corporate branding, brand psychological ownership and brand citizenship behaviour : multilevel analysis and managerial implications
Chiang, Hsu-hsin
;
Chang, Aihwa
;
Han, Tzu-shian
; …
- In:
Journal of general management
39
(
2013
)
1
,
pp. 55-80
Persistent link: https://www.econbiz.de/10010240216
Saved in:
4
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
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