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~isPartOf:"Journal of global fashion marketing : JGfM"
~subject:"Relationship marketing"
~subject:"Social Web"
~type:"article"
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Relationship marketing
Social Web
Fashion
55
Mode
55
Consumer behaviour
35
Konsumentenverhalten
35
Bekleidungsindustrie
31
Clothing industry
31
Brand management
18
Markenführung
18
Luxury goods
17
Luxusgüter
17
Textile distribution
17
Textilhandel
17
Brand image
9
Markenimage
9
Social web
9
Brand
7
Markenartikel
7
Nachhaltigkeit
7
Sustainability
7
Internet marketing
6
Marketing management
6
Marketingmanagement
6
Nachhaltiger Konsum
6
Online-Marketing
6
Sustainable consumption
6
fashion marketing
6
Bibliometrics
5
Bibliometrie
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Film industry
5
Filmwirtschaft
5
Bekleidung
4
Clothing
4
Sustainable product
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fashion industry
4
metaverse
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Öko-Produkt
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Beziehungsmarketing
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12
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12
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Akbarina, Farida
1
Alosaimi, S. I.
1
Blazquez Cano, Marta
1
Boardman, Rosy
1
Brydges, Taylor
1
Chan, Hazel Hoi Yau
1
Choopani, H.
1
Columbano, Martina
1
Dias, Álvaro Lopes
1
García, Alfonso de la Quintana
1
Go, I
1
Gomes, Marina Alexandra
1
Hanlon, M.
1
Henninger, C. E.
1
Henninger, Claudia E.
1
Ikeda, Kayo
1
Im, Hyunjoo
1
Iran, Samira
1
Kusumawati, Andriani
1
Kyrdoda, Yuliia
1
Küster, Inés
1
Lee, Garim
1
Lim, Heejin An
1
Macías-Mañas, María Dolores
1
Mangiò, Federico
1
Marques, Susana Henriques
1
McCormick, Helen
1
Miao, Miao
1
Milanesi, Matilde
1
Murtas, Gabriele
1
Nimran, Umar
1
Numata, Hideho
1
Pangestuti, Edriana
1
Pedeliento, Giuseppe
1
Raedts, Mariet
1
Roozen, Irene T. M.
1
Runfola, Andrea
1
Schwolle, Muriel
1
Venturini, Alice
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Vila-López, Natalia
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Journal of global fashion marketing : JGfM
Journal of fashion marketing and management
32
Journal of retailing and consumer services
32
Journal of business research : JBR
17
Cogent business & management
6
Young consumers : insight and ideas for responsible marketers
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
5
The journal of brand management : an international journal
5
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The international review of retail, distribution and consumer research
4
The journal of product & brand management
4
International journal of business and globalisation : IJBG
3
Journal of promotion management : innovations in planning and applied research
3
Qualitative market research : an international journal
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Corporate governance : international journal of business in society
2
Electronic commerce research
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
International journal of retail and distribution management
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of consumer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of open innovation : technology, market, and complexity
2
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
2
Management : journal of contemporary management issues
2
Promoting organizational performance through 5G and agile marketing
2
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ECONIS (ZBW)
12
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1
Exploring the influence of social media on sustainable
fashion
consumption : a systematic literature review and future research agenda
Vladimirova, Katia
;
Henninger, C. E.
;
Alosaimi, S. I.
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 181-202
Persistent link: https://www.econbiz.de/10014530013
Saved in:
2
The adoption of digital
fashion
as an end product : a systematic literature review of research foci and future research agenda
Chan, Hazel Hoi Yau
;
Henninger, Claudia E.
;
Boardman, Rosy
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 155-180
Persistent link: https://www.econbiz.de/10014529992
Saved in:
3
"Fashioning" the metaverse : a qualitative study on consumers' value and perceptions of digital
fashion
in virtual worlds
Venturini, Alice
;
Columbano, Martina
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10014529897
Saved in:
4
The evolution of journalists' style in the cinema in Spain : from the Historias de la radio to Spotlight
García, Alfonso de la Quintana
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10014373501
Saved in:
5
Luxury
fashion
brands at the gates of the Web 3.0 : an analysis of early experimentations with NFTs and the metaverse
Murtas, Gabriele
;
Pedeliento, Giuseppe
;
Mangiò, Federico
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10014529960
Saved in:
6
How do you depict sustainability? : an analysis of images posted on Instagram by sustainable
fashion
companies
Milanesi, Matilde
;
Kyrdoda, Yuliia
;
Runfola, Andrea
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 101-115
Persistent link: https://www.econbiz.de/10013270689
Saved in:
7
Is it worth investing in an online
fashion
pop-up store?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Schwolle, Muriel
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014291563
Saved in:
8
Brand equity effects on financial performance in Japanese
fashion
market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
Saved in:
9
The strengths of
fashion
film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
10
Fashion
consciousness and Muslim modest brand advocacy : the mediating role of brand love, and loyalty
Kusumawati, Andriani
;
Akbarina, Farida
;
Pangestuti, Edriana
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10013410698
Saved in:
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