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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Service quality
Consumer behaviour
382
Konsumentenverhalten
382
Brand management
96
Markenführung
96
Markenimage
83
Beziehungsmarketing
55
Relationship marketing
55
Social Web
45
Social web
45
Brand
44
Markenartikel
44
Customer satisfaction
38
Kundenzufriedenheit
38
Designation of origin
35
Herkunftsbezeichnung
35
Internet marketing
33
Online-Marketing
33
China
31
Advertising effects
30
Werbewirkung
30
Online retailing
29
Online-Handel
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India
28
International marketing
28
Internationales Marketing
28
Dienstleistungsqualität
27
Emotion
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Indien
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National culture
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Nationalkultur
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Viral marketing
24
Virales Marketing
24
Advertising
23
Luxury goods
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Luxusgüter
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Werbung
22
Cultural identity
21
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Article in journal
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Aufsatz in Zeitschrift
113
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113
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Aichner, Thomas
3
Coletti, Paolo
3
Vescovi, Tiziano
3
Aashish, Kumar
2
Aiello, Gaetano
2
Checchinato, Francesca
2
Disegna, Marta
2
Donvito, Raffaele
2
Klabi, Fethi
2
Raman, Prashant
2
Rather, Raouf Ahmad
2
Wang, Xuehua
2
Wilken, Robert
2
Yang, Zhilin
2
Aali, Abdulrahman Yousef al-
1
Al-Hajla, Ali Homaid
1
Alikhani, Ali
1
Alvarado-Herrera, Alejandro
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Arora, Nilesh
1
Ayala, Edgardo
1
Bae, Joonheui
1
Baeck, Sunmee
1
Bang, Nguyen
1
Barnes, Brianna
1
Belk, Russell W.
1
Billore, Aditya
1
Bordeau, Julie
1
Braga, Solano De Souza
1
Camarço, Janaina Cavalcante Farias
1
Chaifetz, Marshal
1
Chan, Fong Yee
1
Chan, Kenny K.
1
Chan, Priscilla
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
Chen, Tsai
1
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1
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Journal of global marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
543
Journal of retailing and consumer services
472
International journal of hospitality management
269
The journal of product & brand management
251
The journal of brand management : an international journal
218
Psychology & marketing
167
Asia Pacific journal of marketing and logistics
119
The journal of services marketing
119
Journal of travel and tourism marketing
111
European journal of marketing : EJM
103
Journal of hospitality marketing & management
102
International journal of contemporary hospitality management
99
Cogent business & management
90
Journal of marketing communications
89
Journal of consumer research : JCR ; an interdisciplinary bimonthly
88
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
83
Journal of international consumer marketing
82
The service industries journal
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Services marketing quarterly
76
Marketing intelligence & planning
75
Journal of strategic marketing
74
Tourism management : research, policies, practice
74
International journal of consumer studies
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
71
Journal of marketing research : JMR
70
Marketing letters : a journal of research in marketing
68
Journal of marketing
67
The journal of consumer marketing
67
Journal of economic behavior & organization : JEBO
66
Journal of the Academy of Marketing Science
64
Journal of Islamic marketing
55
Journal of retailing
55
International marketing review
54
Management science : journal of the Institute for Operations Research and the Management Sciences
54
Journal of behavioral and experimental economics
53
Journal of fashion marketing and management
51
Service business
49
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ECONIS (ZBW)
113
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113
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
5
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
6
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
7
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
8
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
9
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
10
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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