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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Brand management"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Social web
Consumer behaviour
847
Konsumentenverhalten
847
Brand image
151
Markenimage
151
Markenführung
131
Advertising effects
77
Werbewirkung
77
Designation of origin
70
Herkunftsbezeichnung
70
Market research
68
Marktforschung
68
China
67
Brand
66
Markenartikel
66
Cultural identity
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Kulturelle Identität
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Internet marketing
60
Online-Marketing
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Beziehungsmarketing
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Relationship marketing
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National culture
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Nationalkultur
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Online retailing
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Online-Handel
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Experiment
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International marketing
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Internationales Marketing
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India
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Indien
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Viral marketing
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Virales Marketing
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Präferenztheorie
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Aashish, Kumar
2
Arora, Amit
2
Arora, Anshu
2
Batra, Rajeev
2
Fazli-Salehi, Reza
2
Feinberg, Fred M.
2
Furukawa, Hiroyasu
2
Kang, Inwon
2
Koo, Jakyung
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Kumar, V.
2
Liu, Yu
2
Lopes, Evandro Luiz
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Madadi, Rozbeh
2
McIntyre, John R.
2
Nagar, Komal
2
Peres, Renana
2
Phau, Ian
2
Raman, Prashant
2
Sung, Yongjun
2
Tao, Weiting
2
Torres, Ivonne M.
2
Tsai, Wanhsiu Sunny
2
Wedel, Michel
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Al-Abdallah, Ghaith Mustafa
1
Al-Hajla, Ali Homaid
1
Alarcón-del-Amo, María-del-Carmen
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Allan, David
1
Alon, Ilan
1
Alvarado-Herrera, Alejandro
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Amaldoss, Wilfred
1
Anand, Sandip
1
Andrews, Lynda
1
Aribarg, Anocha
1
Arnita, Devi
1
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Journal of global marketing
Journal of international consumer marketing
Journal of marketing research : JMR
Journal of business research : JBR
520
Journal of retailing and consumer services
372
The journal of product & brand management
293
The journal of brand management : an international journal
267
Psychology & marketing
119
International journal of internet marketing and advertising : IJIMA
108
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
102
International journal of hospitality management
95
European journal of marketing : EJM
87
Journal of promotion management : innovations in planning and applied research
83
International journal of advertising : the review of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
International journal of consumer studies
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Marketing intelligence & planning
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of marketing management : MM
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Technological forecasting & social change : an international journal
67
Journal of the Academy of Marketing Science
66
Cogent business & management
65
Journal of marketing
61
Marketing letters : a journal of research in marketing
61
SpringerLink / Bücher
61
Journal of fashion marketing and management
60
Journal of strategic marketing
60
The journal of consumer marketing
57
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of travel and tourism marketing
54
International journal of electronic marketing and retailing : IJEMR
53
International marketing review
52
Journal of promotion management : JPM
52
International journal of contemporary hospitality management
50
Journal of internet commerce
50
Young consumers : insight and ideas for responsible marketers
46
Journal of Islamic marketing
44
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ECONIS (ZBW)
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168
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1
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
2
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
3
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
4
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
5
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
6
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
7
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
8
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
9
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
10
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
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