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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Brand management"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
847
Konsumentenverhalten
847
Brand image
151
Markenimage
151
Markenführung
131
Advertising effects
77
Werbewirkung
77
Designation of origin
70
Herkunftsbezeichnung
70
Market research
68
Marktforschung
68
China
67
Brand
66
Markenartikel
66
Cultural identity
65
Kulturelle Identität
65
Internet marketing
60
Online-Marketing
60
USA
59
United States
59
Beziehungsmarketing
56
Relationship marketing
56
National culture
55
Nationalkultur
55
Online retailing
53
Online-Handel
53
Advertising
52
Social Web
52
Social web
52
Werbung
51
Experiment
50
International marketing
48
Internationales Marketing
48
India
46
Indien
45
Viral marketing
41
Virales Marketing
41
Präferenztheorie
40
Theory of preferences
40
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9
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Article
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131
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131
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English
131
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Aashish, Kumar
2
Arora, Amit
2
Arora, Anshu
2
Batra, Rajeev
2
Fazli-Salehi, Reza
2
Feinberg, Fred M.
2
Furukawa, Hiroyasu
2
Kang, Inwon
2
Koo, Jakyung
2
Kumar, V.
2
Liu, Yu
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Nagar, Komal
2
Phau, Ian
2
Raman, Prashant
2
Tao, Weiting
2
Torres, Ivonne M.
2
Tsai, Wanhsiu Sunny
2
Wedel, Michel
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Al-Hajla, Ali Homaid
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Alon, Ilan
1
Alvarado-Herrera, Alejandro
1
Amaldoss, Wilfred
1
Anand, Sandip
1
Andrews, Lynda
1
Aribarg, Anocha
1
Arnita, Devi
1
Arora, Neeraj
1
Avery, Jill
1
Ayala, Edgardo
1
Aydinoğlu, Nilüfer Z.
1
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Journal of global marketing
Journal of international consumer marketing
Journal of marketing research : JMR
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
SpringerLink / Bücher
47
International journal of consumer studies
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
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131
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1
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
2
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
3
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
4
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
5
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
6
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
7
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
8
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
9
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
10
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
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