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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of internet commerce"
~subject:"Brand image"
~subject:"Brand"
~subject:"Virales Marketing"
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Brand image
Brand
Virales Marketing
Social Web
107
Social web
107
Consumer behaviour
65
Konsumentenverhalten
65
Internet marketing
56
Online-Marketing
56
Beziehungsmarketing
27
Brand management
27
Markenführung
27
Relationship marketing
27
Viral marketing
22
social media
20
Online retailing
17
Online-Handel
17
Markenimage
14
Confidence
12
E-commerce
12
Electronic Commerce
12
Vertrauen
12
Social network
10
Soziales Netzwerk
10
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9
Markenartikel
9
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marketing
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trust
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38
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English
38
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Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Parks-Yancy, Rochelle
2
Arruda Filho, Emílio José Montero
1
Banerjee, Somnath
1
Barakat, Karine Aoun
1
Barcelos, Alexis de Araújo
1
Bentley, Kara
1
Butt, Irfan
1
Carneiro, Teresa Cristina Janes
1
Chai, Linlin
1
Chan, Haksin
1
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1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
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1
Chen, Huan
1
Chetioui, Youssef
1
Choi, Sejung Marina
1
Chu, Charlene
1
Chu, Shu-chuan
1
Chung, Jin-young
1
Ciappei, Cristiano
1
Cooley, Delonia
1
Cooley, Delonia O.
1
Cowley, Scott
1
Dabbous, Amal
1
Dangi, Hamendra Kumar
1
Dholakia, Ruby R.
1
Dhun
1
Duan, Jingyi
1
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1
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1
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Goon, Serena Wooi-U
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Hassan, Ahmed A. M.
1
Herjanto, Halimin
1
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Journal of global marketing
Journal of internet commerce
Journal of business research : JBR
152
Journal of retailing and consumer services
77
International journal of internet marketing and advertising : IJIMA
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
The journal of product & brand management
52
Journal of marketing communications
47
The journal of brand management : an international journal
45
Tourism management : research, policies, practice
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Information systems research : ISR
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of advertising : the review of marketing communications
34
International journal of hospitality management
33
Journal of management information systems : JMIS
29
Journal of marketing
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Psychology & marketing
28
Journal of promotion management : innovations in planning and applied research
27
International journal of electronic marketing and retailing : IJEMR
24
Business horizons
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Technological forecasting & social change : an international journal
23
Electronic commerce research
22
Journal of electronic commerce research : JECR
22
Journal of marketing management : MM
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of contemporary hospitality management
20
Journal of travel and tourism marketing
19
Cogent business & management
18
International journal of consumer studies
18
Journal of hospitality marketing & management
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of technology marketing : IJTMkt
16
Journal of marketing research : JMR
16
Journal of advertising research
15
Journal of the Academy of Marketing Science
15
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ECONIS (ZBW)
38
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
5
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
6
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
7
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
8
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
9
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
10
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
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