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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Choi, Jin-A."
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"International marketing"
~subject:"Markenführung"
~subject:"Werbung"
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Choi, Jin-A.
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Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
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