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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Markenführung"
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Search: subject_exact:"Markenimage"
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Markenführung
Brand image
288
Markenimage
288
Consumer behaviour
226
Konsumentenverhalten
226
Brand management
176
Brand
90
Markenartikel
90
Advertising effects
66
Werbewirkung
66
Beziehungsmarketing
40
Relationship marketing
40
Advertising
29
Social Web
29
Social web
29
Werbung
27
Designation of origin
25
Herkunftsbezeichnung
25
Internet marketing
25
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Marketingmanagement
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Personality psychology
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brand attitude
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Viral marketing
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Virales Marketing
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purchase intention
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International marketing
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Internationales Marketing
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176
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Pradhan, Debasis
4
DelVecchio, Devon
3
Kim, Soojin
3
Kuanr, Abhisek
3
Nagar, Komal
3
Woodside, Arch G.
3
Aashish, Kumar
2
Albrecht, Carmen-Maria
2
Anabila, Peter
2
Bauer, Brittney C.
2
Grohmann, Bianca
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Lee, Michael S. W.
2
Raman, Prashant
2
Rita, Paulo
2
Srivastava, R. K.
2
Sun, Qin
2
Zhu, Ying
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Al-Hajla, Ali Homaid
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
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1
Alvarado-Herrera, Alejandro
1
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1
Anh Hoang Minh Nguyen
1
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1
Anselmsson, Johan
1
Arli, Denni
1
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1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
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1
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Journal of global marketing
Journal of marketing communications
Psychology & marketing
Journal of business research : JBR
348
The journal of product & brand management
280
The journal of brand management : an international journal
274
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
Journal of strategic marketing
53
SpringerLink / Bücher
51
Journal of international consumer marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Marketing letters : a journal of research in marketing
46
Cogent business & management
44
Journal of promotion management : innovations in planning and applied research
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
International journal of consumer studies
40
Journal of marketing
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
Global business review
27
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ECONIS (ZBW)
176
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176
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
6
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
7
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
8
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
9
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
10
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
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