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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing communications"
~person:"Dodoo, Naa Amponsah"
~person:"Ghanem, Salma"
~person:"Jae, Haeran"
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Advertising
5
Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Werbewirkung
5
Werbung
5
Psychology of advertising
2
Werbepsychologie
2
Advertising effectiveness
1
Arzneimittel
1
Brand image
1
Consumer national culture
1
Control perceptions
1
Country stereotypes
1
Country-of-Assembly (COA)
1
Country-of-Design (COD)
1
Country-of-Origin (COO)
1
Cultural identity
1
Customer satisfaction
1
Designation of origin
1
Direct marketing
1
Direct to consumer advertising
1
Direktmarketing
1
Emotion
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Herkunftsbezeichnung
1
Kulturelle Identität
1
Kundenzufriedenheit
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Markenimage
1
Meinung
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National culture
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Nationalkultur
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Opinion
1
Perception
1
Pharmaceutical industry
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Pharmaceuticals
1
Pharmaindustrie
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Religion
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Satisfaction
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Wahrnehmung
1
Zufriedenheit
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Dodoo, Naa Amponsah
Ghanem, Salma
Jae, Haeran
Bellman, Steven
4
Varan, Duane
4
Cheong, Yunjae
3
Fullerton, Jami A.
3
Hornikx, Jos
3
Kendrick, Alice
3
Kerr, Gayle
3
Kim, Soojung
3
Pelsmacker, Patrick de
3
Robinson, Jennifer A.
3
Wu, Linwan
3
Belanche, Daniel
2
Black, Iain R.
2
Combs, Justin
2
Czarnecka, Barbara
2
Dalakas, Vassilis
2
Desmarais, Fabrice
2
Drennan, Judy
2
Jeong, Se-Hoon
2
Ju, Ilyoung
2
Keller, Kevin Lane
2
Kelly, Louise
2
Kim, Dong Hoo
2
Lee, Joonghwa
2
Manrai, Ajay K.
2
Mostafa, Mohamed M.
2
Muela-Molina, Clara
2
Mundel, Juan
2
Myers, Jun
2
Segijn, Claire M.
2
Sobh, Rana
2
Torres, Ivonne M.
2
Turnbull, Sarah
2
Um, Nam-Hyun
2
Um, Nam-hyun
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wheeler, Colin
2
Yoon, Hye Jin
2
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Journal of global marketing
Journal of marketing communications
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
International journal of internet marketing and advertising : IJIMA
1
International marketing review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
5
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1
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
2
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
3
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
4
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
5
Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
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