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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : JPM"
~person:"Ahn, Hoyoung"
~person:"Dodoo, Naa Amponsah"
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Advertising
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3
Advertising effects
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Consumer behaviour
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Advertising effectiveness
1
Alcohol consumption
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Alkoholkonsum
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Country stereotypes
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binge drinking prevention advertising,
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dissatisfaction
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facebook
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Ahn, Hoyoung
Dodoo, Naa Amponsah
Czarnecka, Barbara
3
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Journal of global marketing
Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of marketing communications
2
International journal of internet marketing and advertising : IJIMA
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
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2
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo
;
Ahn, Hoyoung
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
Saved in:
3
Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
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