The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Year of publication: |
2017
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Authors: | Lee, Yoon-Joo ; Ahn, Hoyoung |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 6, p. 813-833
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Subject: | binge drinking prevention advertising, | dissatisfaction | facebook | social norm | Social Web | Social web | Alkoholkonsum | Alcohol consumption | Soziale Norm | Social norm | Online-Marketing | Internet marketing | Werbung | Advertising |
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