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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : JPM"
~person:"Desmarais, Fabrice"
~source:"econis"
~subject:"Kulturelle Identität"
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Kulturelle Identität
Advertising
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Advertising effects
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Athletes
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Sportler
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Werbewirkung
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Werbung
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culture
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endorsers
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Athlete
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Celebrity endorsement
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Celebrity-Werbung
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Desmarais, Fabrice
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Journal of global marketing
Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Desmarais, Fabrice
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 12-30
Persistent link: https://www.econbiz.de/10011779373
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