Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Year of publication: |
2017
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Authors: | Desmarais, Fabrice |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 30.2017, 1, p. 12-30
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Subject: | Advertising practitioners | athletes | culture | endorsers | meanings | Sportler | Athletes | Werbung | Advertising | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity |
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