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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : JPM"
~person:"Sierra, Jeremy J."
~subject:"Kulturelle Identität"
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Journal of global marketing
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Ethnic identity in advertising : a review and meta-analysis
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Heiser, Robert S.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 489-513
Persistent link: https://www.econbiz.de/10009678849
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