Ethnic identity in advertising : a review and meta-analysis
Year of publication: |
2012
|
---|---|
Authors: | Sierra, Jeremy J. ; Hyman, Michael R. ; Heiser, Robert S. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 18.2012, 4, p. 489-513
|
Subject: | Kulturelle Identität | Cultural identity | Werbung | Advertising | Meta-Analyse | Meta-analysis |
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