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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Innovationsmanagement"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
~type_genre:"Working Paper"
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Innovationsmanagement
Markenartikel
Social web
Brand management
132
Markenführung
132
Consumer behaviour
95
Konsumentenverhalten
95
Brand image
83
Markenimage
83
Brand
50
Social Web
19
Beziehungsmarketing
18
Relationship marketing
18
Advertising effects
16
Werbewirkung
16
Marketing management
15
Marketingmanagement
15
Designation of origin
14
Herkunftsbezeichnung
14
Internet marketing
14
Online-Marketing
14
China
12
International marketing
11
Internationales Marketing
11
Innovation
10
Advertising
7
New product development
7
Brand extension
6
Customer satisfaction
6
Emerging economies
6
Globalisierung
6
Globalization
6
Kundenzufriedenheit
6
Luxury goods
6
Luxusgüter
6
Markentransfer
6
Produktentwicklung
6
Schwellenländer
6
Werbung
6
Brand equity
5
Corporate reputation
5
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Online availability
All
Undetermined
38
Free
11
Type of publication
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Article
65
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Glossary included
Working Paper
Article in journal
65
Language
All
English
65
Author
All
Aashish, Kumar
2
Brasel, S. Adam
2
Diamantopoulos, Adamantios
2
Heinberg, Martin
2
Keller, Kevin Lane
2
Ozkaya, H. Erkan
2
Raman, Prashant
2
Taube, Markus
2
Alden, Dana
1
Alon, Ilan
1
Aravindakshan, Ashwin
1
Arens, Zachary G.
1
Ayala, Edgardo
1
Barone, Michael J.
1
Baumeister, Christoph
1
Bayus, Barry L.
1
Behl, Abhishek
1
Bei, Lien-ti
1
Berger, Axel
1
Beverland, Michael B.
1
Brady, Michael K.
1
Brexendorf, Tim Oliver
1
Bucic, Tania
1
Calantone, Roger J.
1
Cao, Zixia
1
Chan, Fong Yee
1
Chan, Tsang-sing
1
Chandrasekaran, Deepa
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
Chen, Huan
1
Chen, Qimei
1
Ciappei, Cristiano
1
Cui, Geng
1
Dahl, Darren W.
1
Dholakia, Ruby R.
1
Diwan, Saloni Pawan
1
Duan, Jingyi
1
Dunn, Lea
1
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Published in...
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Journal of global marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
318
The journal of brand management : an international journal
275
The journal of product & brand management
220
Journal of retailing and consumer services
174
European journal of marketing : EJM
61
Psychology & marketing
55
International journal of internet marketing and advertising : IJIMA
54
Asia Pacific journal of marketing and logistics
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing communications
49
Marketing intelligence & planning
47
Journal of strategic marketing
46
Journal of marketing management : MM
45
Journal of promotion management : innovations in planning and applied research
44
Journal of marketing
41
Business horizons
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
International journal of advertising : the review of marketing communications
35
Marketing letters : a journal of research in marketing
35
European journal of marketing
34
International journal of hospitality management
34
Journal of promotion management : JPM
34
Cogent business & management
33
Journal of fashion marketing and management
33
International journal of consumer studies
32
Journal of international consumer marketing
31
The journal of consumer marketing
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Qualitative market research : an international journal
27
The IUP journal of brand management : IJBRM
27
International journal of market research : JMRS ; the journal of the Market Research Society
24
International marketing review
23
International journal of contemporary hospitality management
22
International journal of market research
22
Journal of international marketing
22
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ECONIS (ZBW)
65
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1
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
2
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
3
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
4
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
5
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
6
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
7
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
8
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
9
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
10
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
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