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~isPartOf:"Journal of global marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~subject:"Markenimage"
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Search: subject:"Markenführung"
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Markenimage
Brand management
238
Markenführung
238
Consumer behaviour
187
Konsumentenverhalten
187
Brand image
158
Brand
105
Markenartikel
104
Advertising effects
46
Werbewirkung
46
Beziehungsmarketing
43
Relationship marketing
43
Social Web
23
Social web
23
Internet marketing
20
Online-Marketing
20
Advertising
18
B-to-B-Marketing
18
Business-to-business marketing
18
Personality psychology
18
Persönlichkeitspsychologie
18
Werbung
17
China
15
Emotion
15
Luxury goods
15
Luxusgüter
15
Brand loyalty
13
Customer satisfaction
12
Designation of origin
12
Herkunftsbezeichnung
12
Kundenzufriedenheit
12
Confidence
11
International marketing
11
Internationales Marketing
11
Markentreue
11
Marketing management
11
Marketingmanagement
11
Vertrauen
11
brand loyalty
11
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Article
158
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157
Aufsatz in Zeitschrift
157
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English
158
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Bagozzi, Richard P.
3
Klink, Richard R.
3
Kuanr, Abhisek
3
Lehmann, Donald R.
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Aashish, Kumar
2
Ahuvia, Aaron
2
Albrecht, Carmen-Maria
2
Batra, Rajeev
2
Bauer, Brittney C.
2
Boeuf, Benjamin
2
DelVecchio, Devon
2
Gunasti, Kunter
2
Kouril, Michal
2
Lee, Michael S. W.
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Raman, Prashant
2
Ross, William T.
2
Rossiter, John R.
2
Sauer, Nicola E.
2
Sun, Qin
2
Trump, Rebecca K.
2
Wu, Lan
2
Zhu, Ying
2
Aguirre-Rodriguez, Alexandra
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Al-Hajla, Ali Homaid
1
Alvarado-Herrera, Alejandro
1
Ansell, Jonathan
1
Arli, Denni
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Athaide, Gerard A.
1
Augusto, Mário Gomes
1
Ayala, Edgardo
1
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Journal of global marketing
Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of business research : JBR
351
The journal of product & brand management
280
The journal of brand management : an international journal
277
Journal of retailing and consumer services
163
European journal of marketing : EJM
79
Asia Pacific journal of marketing and logistics
70
Journal of marketing communications
65
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
SpringerLink / Bücher
61
Industrial marketing management : the international journal for industrial and high-tech firms
59
International journal of hospitality management
58
Journal of strategic marketing
53
Journal of international consumer marketing
50
Cogent business & management
44
Journal of promotion management : innovations in planning and applied research
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of marketing
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Innovatives Markenmanagement
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
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ECONIS (ZBW)
158
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1
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158
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
6
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
7
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
8
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
9
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
10
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
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