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~isPartOf:"Journal of global marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Firmenimage"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Markenimage
Brand management
148
Markenführung
148
Brand image
116
Consumer behaviour
113
Konsumentenverhalten
113
Brand
50
Markenartikel
49
India
25
Indien
25
Designation of origin
20
Herkunftsbezeichnung
20
Beziehungsmarketing
19
Relationship marketing
19
China
16
Advertising effects
15
Social Web
15
Social web
15
Werbewirkung
15
International marketing
12
Internationales Marketing
12
Internet marketing
12
Luxury goods
12
Luxusgüter
12
Online-Marketing
12
Brand loyalty
11
Markentreue
11
Marketing management
11
Marketingmanagement
11
Advertising
9
Rules of origin
9
USA
9
United States
9
Ursprungsregeln
9
Confidence
8
Vertrauen
8
Werbung
8
Brand extension
7
Customer satisfaction
7
Emerging economies
7
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Undetermined
33
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6
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Article
119
Book / Working Paper
1
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Article in journal
Conference paper
Aufsatz in Zeitschrift
120
Collection of articles of several authors
1
Sammelwerk
1
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English
120
Author
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Uggla, Henrik
4
Aichner, Thomas
3
Coletti, Paolo
3
Ragel, V. R.
3
Wang, Xuehua
3
Yang, Zhilin
3
Aashish, Kumar
2
Attri, Rekha
2
Cleff, Thomas
2
Kakati, Rinalini P.
2
Kavida, V.
2
Klabi, Fethi
2
Lakshmi, S.
2
Mathews, Jose
2
Meurs, Frank van
2
Otubanjo, Olutayo
2
Panda, Tapan K.
2
Raman, Prashant
2
Sun, Qin
2
Walter, Nadine
2
Wilken, Robert
2
Al-Hajla, Ali Homaid
1
Alam, Mohd. Sarwar
1
Alex, N. Joji
1
Alvarado-Herrera, Alejandro
1
Antoncic, Bostjan
1
Athaide, Gerard A.
1
Ayala, Edgardo
1
Bagdare, Shilpa
1
Balaji, M. S.
1
Bang, Nguyen
1
Baswan, Taru
1
Bhardwaj, Vertica
1
Bhukya, Ramulu
1
Billore, Aditya
1
Brahmbhatt, Dhruv
1
Cardona, Adolfo Rudy
1
Chan, Fong Yee
1
Chan, Kenny K.
1
Chatterjee, Sheshadri
1
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Journal of global marketing
The IUP journal of brand management : IJBRM
Journal of business research : JBR
498
The journal of brand management : an international journal
375
The journal of product & brand management
312
Journal of retailing and consumer services
244
Psychology & marketing
136
European journal of marketing : EJM
114
Asia Pacific journal of marketing and logistics
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
93
Marketing intelligence & planning
82
International journal of hospitality management
80
Journal of international consumer marketing
74
Journal of strategic marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Industrial marketing management : the international journal for industrial and high-tech firms
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International marketing review
65
Journal of marketing management : MM
65
Journal of marketing
64
Marketing letters : a journal of research in marketing
61
Cogent business & management
59
Journal of the Academy of Marketing Science
57
Journal of fashion marketing and management
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
50
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Qualitative market research : an international journal
44
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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ECONIS (ZBW)
120
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120
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date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
3
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
4
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
5
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
6
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
7
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
8
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
9
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
10
Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
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