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~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
~person:"Butcher, Joshua"
~subject:"Internet marketing"
~subject:"Luxury goods"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Visually communicating brand heritage on social media : champagne on Instagram
Butcher, Joshua
;
Pecot, Fabien
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 654-670
Persistent link: https://www.econbiz.de/10013393668
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