Visually communicating brand heritage on social media : champagne on Instagram
Year of publication: |
2022
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Authors: | Butcher, Joshua ; Pecot, Fabien |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 4, p. 654-670
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Subject: | Social media | Brand heritage | Instagram | Luxury brands | Mixed-methods | Visual brand identity | Visual content analysis | Social Web | Social web | Markenführung | Brand management | Markenimage | Brand image | Luxusgüter | Luxury goods | Online-Marketing | Internet marketing | Visualisierung | Visualization | Konsumentenverhalten | Consumer behaviour |
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