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~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Systematic review"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Service quality
Social web
Virales Marketing
Consumer behaviour
585
Konsumentenverhalten
584
Brand management
330
Markenimage
294
Brand
196
Markenartikel
194
Beziehungsmarketing
116
Relationship marketing
116
Social Web
76
Internet marketing
63
Online-Marketing
63
Advertising effects
51
Werbewirkung
51
Luxury goods
40
Luxusgüter
40
Designation of origin
39
Herkunftsbezeichnung
39
Emotion
37
Viral marketing
37
Brand loyalty
35
China
32
Marketing management
32
Online retailing
32
Online-Handel
32
International marketing
31
Internationales Marketing
31
Marketingmanagement
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Preismanagement
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Pricing strategy
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Confidence
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Customer satisfaction
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Aufsatz in Zeitschrift
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395
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Aichner, Thomas
3
Coletti, Paolo
3
Hegner, Sabrina
3
Kang, Jiyun
3
Rindell, Anne
3
Vera, Jorge
3
Wallace, Elaine
3
Yang, Zhilin
3
Aashish, Kumar
2
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Alon, Ilan
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Bhaduri, Gargi
2
Billore, Aditya
2
Broyles, S. Allen
2
Chan, Fong Yee
2
Chan, Haksin
2
Chen, Huan
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gammoh, Bashar S.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Heinrichs, John H.
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Jiménez, Fernando R.
2
Khan, Huda
2
Khan, Sameeullah
2
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Journal of global marketing
The journal of product & brand management
Journal of business research : JBR
726
Journal of retailing and consumer services
681
International journal of hospitality management
316
The journal of brand management : an international journal
293
Psychology & marketing
193
Asia Pacific journal of marketing and logistics
162
Journal of travel and tourism marketing
140
The journal of services marketing
140
International journal of contemporary hospitality management
136
Journal of marketing communications
136
European journal of marketing : EJM
134
Cogent business & management
127
Journal of hospitality marketing & management
125
International journal of internet marketing and advertising : IJIMA
124
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
110
Journal of international consumer marketing
108
International journal of consumer studies
102
Journal of the Academy of Marketing Science
99
Marketing intelligence & planning
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
Journal of promotion management : innovations in planning and applied research
95
The service industries journal
94
Journal of marketing
93
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
Tourism management : research, policies, practice
92
International journal of advertising : the review of marketing communications
91
Journal of marketing management : MM
91
Journal of strategic marketing
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Marketing letters : a journal of research in marketing
88
Technological forecasting & social change : an international journal
87
The journal of consumer marketing
86
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Journal of fashion marketing and management
82
Journal of internet commerce
82
International journal of electronic marketing and retailing : IJEMR
81
Services marketing quarterly
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
79
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ECONIS (ZBW)
Showing
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10
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395
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
8
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
9
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
10
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
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