//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
~subject:"Internet marketing"
~subject:"Luxury goods"
~subject:"Markenartikel"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Community"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand
Internet marketing
Luxury goods
Markenartikel
Social Web
99
Social web
99
Consumer behaviour
76
Konsumentenverhalten
76
Brand management
66
Markenführung
66
Online-Marketing
59
Brand image
44
Markenimage
44
Beziehungsmarketing
42
Relationship marketing
42
Social media
33
Viral marketing
27
Virales Marketing
27
Customer integration
12
Kundenintegration
12
Brand loyalty
11
Emotion
9
Markentreue
9
Brand love
8
Consumer engagement
8
Online retailing
8
Online-Handel
8
China
7
Facebook
7
Advertising effects
6
Brand communities
6
Cultural identity
6
Luxusgüter
6
Social network
6
Soziales Netzwerk
6
Werbewirkung
6
Brand engagement
5
Confidence
5
Kulturelle Identität
5
Online brand communities
5
more ...
less ...
Online availability
All
Undetermined
60
Free
4
Type of publication
All
Article
72
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
73
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
73
Author
All
Wallace, Elaine
3
Chen, Huan
2
Guzman, Francisco
2
Kennedy, Eric
2
Pehlivan, Ekin
2
Stavros, Constantino
2
Amelia, Maria Veronica
1
Arcand, Manon
1
Arora, Nilesh
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Bentley, Kara
1
Billore, Aditya
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Brunner, Christian Boris
1
Buil, Isabel
1
Butcher, Joshua
1
Butt, Irfan
1
Caemmerer, Barbara
1
Cai, Jian
1
Chakravorty, Devarpan
1
Chang, Chia-Wen
1
Chaput, Luciana
1
Cheah, Chee Wei
1
Chen, Tom
1
Chetioui, Youssef
1
Chipp, Kerry Fiona
1
Chu, Charlene
1
Ciappei, Cristiano
1
Cicek, Mesut
1
Cooper, Tony
1
Czarnecka, Barbara
1
De Chernatony, Leslie
1
more ...
less ...
Published in...
All
Journal of global marketing
The journal of product & brand management
Journal of business research : JBR
195
International journal of internet marketing and advertising : IJIMA
111
Journal of retailing and consumer services
101
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
International journal of advertising : the review of marketing communications
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of marketing communications
58
Technological forecasting & social change : an international journal
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
50
The journal of brand management : an international journal
47
Business horizons
45
Information systems research : ISR
45
International journal of hospitality management
45
Journal of internet commerce
43
Journal of management information systems : JMIS
42
Cogent business & management
40
International journal of electronic marketing and retailing : IJEMR
37
International journal of technology marketing : IJTMkt
35
Journal of marketing
35
Marketing intelligence & planning
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of strategic marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Electronic commerce research
29
International journal of business information systems : IJBIS
29
Psychology & marketing
28
International journal of contemporary hospitality management
27
Journal of advertising research
26
Journal of travel and tourism marketing
26
Journal of electronic commerce research : JECR
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
International journal of advertising : the quarterly review of marketing communications
22
Journal of promotion management : JPM
22
more ...
less ...
Source
All
ECONIS (ZBW)
73
Showing
1
-
10
of
73
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
Social media marketing and its influence on the performance of micro, small, and medium-sized tourism enterprises : mediation of innovation capabilities
Khaki, Aijaz Ahmad
;
Khan, Tawseeq Ali
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014515026
Saved in:
6
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
7
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
10
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->